In response to the mobilization restrictions caused by the COVID-19 pandemic, MOCCA implemented the Integrated Remote Training Programs called “Mi Parcelita de Oro” and “El Viverista de Oro”, which created a regional community of coffee farmers who receive information on best practices through virtual platforms such as WhatsApp Business and Facebook, through the means of short videos, user-friendly manuals, among others.
Farmers without internet access are offered the Integral Remote Training Program that uses mass SMS text messages, phone calls and individual visits by trainers; more recently, “Mi Parcelita de Oro Radio” started 60-minute weekly broadcasts in five countries.