Strategic Priorities

We focus on seven strategic components aimed at applying market solutions to help coffee and cacao farmers overcome the barriers that limit their ability to renovate and rehabilitate their farms, boosting their yields, and improving their marketing outcomes, incomes, and livelihoods.

What needs to happen for farmers to rehabilitate and renovate their farms more effectively?

Farmers need to obtain higher profitability, allowing them to reinvest in their farms. In order for them to obtain greater profits, they need to:

“USDA is proud to support this program, which aims to improve the lives of coffee and cacao farmers.”.

Rachel Nelson
Rachel Nelson, Regional Agricultural Advisor for Guatemala,
USDA Foreign Agricultural Service.